Marvel is once again blurring the line between fiction and reality.In a fun and strange twist, Marvel Studios has confirmed that even within the Marvel Cinematic Universe, heroes have obsessive fans. Their upcoming film, The Fantastic Four: First Steps, explores this idea further. It introduces MCU’s creepy fan club, which turns the Human Torch into a teen icon — both inside the MCU and in real life.
MCU’s Creepy Fan Club Unveiled in Promo Material
The latest in-universe promo highlights the “Flaming Hearts Fan Club,” a fictional group formed just one day after the Fantastic Four’s first mission. The ad, shared by Marvel Studios, offers membership perks like “free goodies,” “confidential biography facts,” and “homemade stickers” — all centered around Johnny Storm.

Even though the club is now “closed,” its existence is a hilarious nod to celebrity culture. The promo boldly declares that Johnny has “set all our hearts ablaze” and that fans have officially gone “Storm crazy.” This over-the-top devotion fits perfectly with the image of MCU’s creepy fan club and adds a unique layer of meta-humor to the MCU.
Johnny Storm Becomes the Face of MCU’s Fan Obsession
Johnny Storm, played by Joseph Quinn, is more than just a superhero — he’s a celebrity. For instance, a faux Teen Living magazine cover shows him soaking up the spotlight.
Additionally, a previously released trailer spoofed a sunscreen ad that cleverly plays on his fiery powers.
His charisma and over-the-top confidence have clearly turned him into the MCU’s most adored heartthrob. This level of attention only adds fuel to the fire that is MCU’s creepy fan club obsession.

What makes this even more clever is how it mirrors real-life fandom behavior. The obsession shown by in-universe fans reflects how actual audiences treat Marvel heroes. In a way, Marvel is poking fun at itself while deepening the lore.
The attention Johnny receives could play into the group dynamic of the Fantastic Four. Will his fame cause tension or jealousy among the team? Trailers hint at positive chemistry between him and Sue Storm (Vanessa Kirby), Reed Richards (Pedro Pascal), and Ben Grimm (Ebon Moss-Bachrach). Still, that level of attention could shake things up.
This storytelling move enhances Johnny’s character arc. Just like Chris Evans’ Human Torch in the early 2000s, Quinn’s version is all about confidence, charm, and flames. However, this time, he also has a fan base that’s borderline obsessive.
By establishing that the Fantastic Four are already seasoned heroes, Marvel gives itself room to explore internal relationships, egos, and fame without having to waste time on origin stories. MCU’s creepy fan club serves as both world-building and satire.
Fantastic Four: First Steps Kicks Off Phase 6
Fantastic Four: First Steps releases on July 25, 2025, officially launching Marvel’s Phase 6. With new cosmic threats on the horizon — including Galactus — the spotlight on Johnny Storm adds a lighter, character-driven edge before things escalate.
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