The Fantastic Four China pre-sales numbers are in—and they’re far from promising. As Marvel Studios launches Phase Six with Fantastic Four: First Steps, expectations were high. However, the early box office results from China, a historically strong market for Marvel, suggest that the studio’s reboot has hit an unexpected wall.
Fantastic Four China Pre-Sales Among MCU’s Lowest
Opening on July 25, Fantastic Four: First Steps was meant to usher in a bold new era for the MCU. Yet, its performance in China is underwhelming. According to box office tracker Luiz Fernando, total weekend pre-sales (July 25–27) amounted to just $865,000. Even more concerning, Thursday preview earnings were under $200K—placing the film among the worst MCU debuts in the Chinese market.
For context, even earlier disappointments like Ant-Man and the Wasp: Quantumania fared better during their initial China runs. This sharp decline signals a broader concern for Marvel’s international appeal moving into Phase Six.
A Broader Problem Reflected in Fantastic Four China Pre-Sales
The disappointing Fantastic Four China pre-sales reflect a larger trend in the post-pandemic box office landscape. Since theaters reopened, only a few Marvel titles have managed to perform well in China. Films like Guardians of the Galaxy Vol. 3 and the highly anticipated Deadpool & Wolverine have bucked this trend, but they remain exceptions rather than the rule.
Phase Six Launches with Low Momentum
Despite being positioned as the next big chapter in the MCU, Fantastic Four: First Steps is off to a weak start. While some fans hope the film can build momentum through positive reviews or strong word-of-mouth, current signals suggest a lukewarm reception at best.
Additionally, this debut follows the underwhelming conclusion to Phase Five, where multiple Marvel projects failed to meet audience expectations. With superhero fatigue growing and competition intensifying, Marvel faces an uphill battle to recapture audience enthusiasm.
Can Word-of-Mouth Save the Reboot?
As Marvel’s first family returns to the big screen, many are hoping Fantastic Four: First Steps can recover from its slow start. However, the early performance in China raises serious doubts. These weak Fantastic Four China pre-sales serve as a clear warning sign for Marvel Studios as it attempts to recalibrate its global strategy.
In the end, this reboot’s success may hinge on more than nostalgia. It needs to offer something truly fresh—and fast—to avoid becoming yet another Phase Six disappointment.
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